7 Effective Blog Writing Tips for New Bloggers by SprayDigital.in

Have you ever wondered if you can do effective blog writing that sells? Well, if you are still wondering, this article may give you that answer

A blog is a type of content present on a website. Let’s first understand what is called ‘content’ in terms of website. Content is any material you put on the web. It includes text, videos, images, blogs, animation, music etc. It is added on your site to enhance the value of the site.

A good and quality content will attract more traffic and the audience will spend more time on your website. For online business, all these will lead into revenue. For e.g. for a video hosting platform YouTube, the content for the platform is videos. People come to YouTube to consume the safe. If more people are coming and spending more time, it means advertisers have more opportunity to reach their audience. YouTube will start getting revenue from these advertisers and thus, the wheels start churning.

As the scope of this article is limited to blog writing amongst various types of contents. We’ll take each one of the types separately in the coming days.

When you are writing a blog, there are 7 points you should focus on primarily.

1. Understanding requirement of the blog topic

This is necessary if you are blogging from a marketing point of view and not as a passionate blogger. It means that you should focus on providing content which people are searching for.

A simple google search will show you the demand for your content over a period of time. Before writing on this topic, we have also done very quick research on Google Trends to understand demand for this topic.

Blog writing trends past one year on Google Trends

You can see that it is more or less constant throughout the year and will rise in the coming days.

2. Choosing an appropriate title

The attention span of people is very low on search engine’s results page (SERP). They want to get their query solved ASAP. So, they are quickly skimming through the text in front of them and click only if it deems fit. Your blog title should co-relate very closely with the searcher’s intent to increase CTR (Clickthrough Rate) from SERP.

3. Dividing blog into number of sections

People are in a hurry and will not always go through each word you have written. They want to consume the information as quickly as possible. Breaking your article in parts helps them to understand what you want to say quickly.

4. Use of images

We all love images more than we do text. It is difficult to write in words what an image conveys. A text heavy article without any image is surely going to bore your readers. Proper blend of images and text will ask them to hold on a little longer.

5. Uncluttered visual experience

Keep your site easy to navigate and clean to read, even on smartphones. Also use a good selection of colours which gives pleasant experience to eyes. Do make your text look better with different fonts, colours, or even underlining and bolding key terms. Make sure that your text does not blend into the background rather give compliment to it.

6. Content length

We all are running short of time especially when we are online. Multiple things are done within one browser with multiple tabs opened. Your visitors may spend 2-3 minutes on an average if they have decided to go through your blog. It usually takes them 3 seconds to decide that. If you are reading this, it means you have decided to go through our blog 🙂

So only put that much content which can be consumed in a couple of minutes. That’s why try to keep your blog between 300-500 words for higher retention of visitors.

7. Good selection of keywords

Selecting appropriate keywords is extremely important and will increase your chance in ranking your site on SERP. An SEO is the primary driving force to take your site higher. Put your keywords in Title, Meta, and body parts of your article. If you are using WordPress as CMS, you may use Yoast or Rank Math plugin which help you to a great extent for your on-page SEO.

We really hope that you really like our 7 tips for blog writing. We are planning to add detailed articles on various topics of online marketing in the coming days. You can also go through other articles of our Digital Marketing Series here.