7 Easy Ways to Increase Website Traffic
Getting more traffic on your website can seem like a very tedious and technical job. Even though, there are certain technical aspects to increase website traffic, there are other amazingly simple things that you can do to get the same results. More traffic on website means more people have visited your website and are interested in the topics you post about. This could mean that they are potential customer. These simple tips will not only help you increase website traffic, but it will also help in converting visitor into customer, hence increasing the ROI.
Here is a list of 7 easy ways to get more traffic to your website:
Keyword Research
The first step is to make content for the website. Content creation should be focused on satisfying the target audience. But to do that, keyword research analysis must be done. Keywords are phrases or sentences that people search on a search engine to get an answer to a query. This includes number of searches a particular keyword gets, how relevant it is, how much competition is there for that keyword, etc. Choice of keyword is based on the size of the brand and the website. A keyword must be chosen that is searched not only by a good population of people but also has competition that you can face to outrank competitors.
In an example shown below, a picture depicts how you can accumulate head keywords related to ‘office’ if you are building content around it.
Sometimes, long tail keywords must be used if head keywords have very high volume and difficulty level. Long tail keywords don’t have high searches but when combined, bring good traffic, are easier to rank high and hence bring relevant traffic to your website.
Long tail keywords are those terms which are having four or more words in the keyword.
Content
The content written in the post must be relevant, interesting, and unique. Using relevant keywords throughout the content also helps in search engine optimisation. Adding interesting images, graphs and analysis helps to keep the attention of the reader and reduces bounce rates and increases retention both of which are important for ranking.
Use Evergreen Topics
Using topics that are trending and popular can be helpful in the short run, but they lose their popularity which leaves the website with less traffic. You will always need to update your website with latest trends. It may be difficult unless you have a dedicated team to rely upon. Choosing keywords that are evergreen allows your website to stay active and always have traffic as long as you keep the website updated with new information, whenever any.
Social Media
Promote your content on social media. Put links of your website on trending social media posts made by you. This would help redirect the traffic. Your social media pages must be interesting and enticing to the audience such that they want to read more about what you write and want to click on your website and read more. Your social media must portray a clear and exciting image of your brand. Using hashtags, trending audios and filters also increases reach. Also, advertising through social media like boosting posts can be really beneficial to drive targeted (you can choose the type of audience you want to see your post) traffic with small investments.
Backlinks
Backlinks are links on websites other than your own that go back to a page on your website. They help by directing traffic from another website to your website. So, collaborating with websites with good ratings will help in getting relevant, interested, and targeted traffic which increases the conversions.
One must get backlinks from websites that have good credibility and domain authority. It must be made sure that the websites that provide you with backlinks and active and running and not dead or have errors.
Influencer Outreach
Communicating with influencers of similar interests and having them be a part of advertising or posting on their social media can really be helpful in driving traffic. Since these influencers already have a fan following with the same interests, the audience you get from them is targeted. Influencers may do advertisements or social media posts in return of money or free packages of your product.
Blogs
Writing content in forms of blogs is very efficient and get higher traffic. Blogs get 97% more links and 55% more visitors than websites that don’t write blogs. In fact, studies have shown effective blog headlines to drive 500% more traffic.
You may also refer to our article on 7 Tips for Effective Blog Writing to be a better blogger.
These 7 easy ways will help you to get increase website traffic. The increase in traffic also increases opportunities. It will also assist in ranking higher on SERP (search engine results page) gradually.
This blog is written by Himani
