Creator Subscriptions: A Twitter’s Monetisation Opportunity for Content Creators and Businesses
Twitter has launched a Creator Subscriptions programme for content creators. To understand what it is, and how you can opt for it, first let’s go through some basic information about the platform itself.
Twitter is a powerful social media platform that allows users to share their thoughts, ideas, and experiences in real time. With its open and global nature, Twitter has become a go-to source for breaking news, trending topics, and engaging conversations. Whether you want to connect with friends and family, follow your favourite celebrities and influencers, or stay up-to-date on the latest news and events, Twitter has something for everyone.
In addition to its social networking features, Twitter offers various tools and resources for businesses and developers. With its advertising platform, businesses can reach new audiences and engage with customers efficiently.
Twitter has turned out to be a great way to monetise the efforts that you are putting on a platform. If you have a good follower base and provide engaging content constantly, you can earn from Twitter in multiple ways.
Please remember earning money from Twitter requires building a large and engaged following base. Following are typical ways to monetise through the platform.
1. Sponsored content
Twitter users with a large following and engagement can be paid to promote products or services on their Twitter accounts. Companies or advertisers may reach out to users directly, or users can join influencer networks to find sponsored content opportunities.
2. Affiliate marketing
Through affiliate marketing programmes, Twitter users can earn a commission by promoting other people’s products and services. It involves sharing a unique link that tracks clicks and purchases made through the link.
3. Selling products
Twitter users can promote and sell their own products, such as digital products or physical merchandise.
4. Twitter Ads
Twitter’s advertising platform allows businesses to run ads on Twitter. Twitter users can earn money by creating and running ad campaigns for businesses.
6. Live streaming
Twitter’s live streaming feature, Twitter Live, allows users to live stream video content to their followers. Users can earn money through live streaming by receiving viewers’ donations or partnering with brands for sponsored live streams.
7. Monetisation features
Twitter has introduced a new feature to help creators monetise their content on the platform called the Creator Subscriptions programme. These features allow creators to offer exclusive content to their followers for a fee.
We will discuss Creator Subscriptions in detail.
What is the Creator Subscriptions programme?
The Creator Subscriptions programme allows eligible creators to earn monthly income from the content they create by offering their most engaged followers an extra level of access and bonus content.
Who can sign-up for this programme?
The programme is currently available to people in the following countries who meet the eligibility requirements.
- US
- Canada
- New Zealand
- Australia
- Japan
Subscriptions can be purchased globally on Twitter for iOS and Android, as well as on twitter.com in the participating countries (available in 35 countries in total as of April 2023).
Subscribers receive perks such as bonus content and direct interactions with the creator. They also have a badge next to their name when they reply to the creator, making it easier for the creator to identify and connect with them. Creators may get paid a share of the revenue Twitter earns from people who pay to Subscribe to them.
What are the features available in Creator Subscriptions?
Following are some of the features available in the subscriptions:
- Exclusive Tweets for subscribers only
- Subscriber badge
- Subscribers Tab in the Notifications timeline for iOS users
- Subscription creators on the web can edit subscription’s introduction and description
- Sharable Subscription Links to share information about your Subscription offering on and off Twitter
- Get Subscription Community access through the official Subscriptions Creators Feedback Community on Twitter
- and Subscriber-only Spaces
Which content creators can apply for Creator Subscriptions?
To be eligible for Subscriptions, creators must meet minimum application requirements and maintain a minimum of 25 Tweets every 30 days.
Minimum application requirements:
- Be 18 years or older
- Have at least 500 followers
- Active in the past 30 days
At this time, only creators in the US, Canada, New Zealand, Australia, and Japan who meet the minimum eligibility criteria can sign up.
Can a creator set monthly prices for Creator Subscriptions offerings?
Currently, creators have to set up their Creator Subscriptions offering by choosing one of the price points mentioned by Twitter. In future, Twitter may give flexibility to content creators to set up their own custom price points.
How much revenue can a creator earn from the revenue generated by Twitter?
According to Twitter, creators can get paid up to 97% of the revenue Twitter earns from selling access to their Subscriptions until they reach $50,000 in lifetime earnings from Twitter across all monetisation products. After that point, they can get paid up to 80% of the revenue after in-app purchase fees. Payouts are processed through Stripe, and creators must meet a minimum payment amount of $50 before requesting a payout.
If a creator decides they no longer want to participate in subscriptions, they can deactivate their account from twitter.com or Android devices (currently not possible from an iOS device). Deactivating will notify their subscribers and remove the subscriptions button from their profile.
In conclusion, Twitter has become a powerful tool for social networking and businesses and content creators to monetise their efforts. With various monetisation opportunities available, Twitter has become a platform that content creators can rely on to make a living. The latest edition of the Creator Subscriptions program has brought a new dimension to Twitter’s monetisation opportunities, allowing eligible creators to earn monthly income from the content they create. With the ability to offer exclusive content and engage with their most loyal followers, creators have an opportunity to further grow their revenue stream. As Twitter continues to evolve and innovate, more monetisation opportunities will likely arise, making it an even more lucrative platform for content creators and businesses alike.
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